Hosted at the Clearwater Bay Golf & Country Club in November, the BMW Golf Cup International was envisioned as a unique event that would use a rewarding day on the course to evoke the ‘BMW experience’.
An exclusive group of approximately 100 VIP BMW customers and business partners were invited to participate. Participating behind the scenes was the Pico team, who were responsible for creating many of the elements that made the event memorable and distinctly BMW. These included venue design, event management, delivering video booth and souvenir design and production.
For the latter, the team created a video booth where guests could demonstrate their golf stroke in front of a green screen. Their image was then digitally merged with a preset background to create an impressive video of their BMW-branded ball hurtling toward the viewer, then a speeding BMW car merged in. The finish results were presented to participants in the form of an organic light-emitting diode (OLED) screen.
