Chinese electric vehicle brand BYD introduced Yuan Plus, its first SUV underpinned by the advanced ‘e-platform 3.0 A’, at a recent online press conference. Sports stars and industry analysts were invited as guest speakers for a live broadcast which also included a light and sound show and projection showcasing the SUV’s combination of technology and sports attributes. Pico was appointed to provide design, event planning and video shooting services to activate the event.

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