CM Financial Technology (CMFT), a subsidiary of China Mobile, is committed to expanding its business while demonstrating its innovative capabilities. To this end, the brand entrusted Pico and its YAOLAND services to create an impressive CMFT metaverse for a December 2022 debut.


The metaverse features a main island and multiple sub-islands. Using digital twin technology, the project team also generated CMFT’s first AI employee, ‘Jin Beibei’, to provide visitors with voiceover guided tours and other useful information about the brand’s business advantages. Visitors can even interact with Beibei, giving the experience an engaging – and entertaining – edge. The platform also supports login from both mobile devices and computers, opening it up to a very wide range of visitors.