The Idea
This important summit for Lenovo was intended to both support and drive the progress of the company’s corporate IT services. Over a hundred Lenovo staff, VIPs and business guests gathered at InterContinental Sanya Resort on the beautiful Hainan Island to celebrate the company’s excellent 2016 results and to look ahead to the many opportunities 2017 will bring.
Creative Execution
Experience design
To increase the participants’ engagement and enjoyment of this singular event, the team planned an active ‘mini marathon’ which was designed to create an energetic atmosphere and a ‘can do’ mindset in the participants and spur them to never stop improving themselves. Most of the Lenovo delegates-turned-athletes conquered the marathon, celebrated their achievements and received awards during the ‘Appreciation Dinner Party’.
Banquet management
The team designed the gala dinner party, then provided holistic onsite operation and management including stage design and set up, venue decoration, management of hotel staff, performers and the MC, and video clips production.
Display design
The team also designed all visuals for this project. We created a display area for Lenovo to showcase all their business functions, with a key design concept being a ‘running man’ logo – this conveyed the essential themes of the event: energy and inspiration.
The Results
The client was highly satisfied with the team’s creative design work. Adding to their satisfaction, our professionals remained dedicated during every step of the planning and execution, winning great praise and appreciation from the client.
The Numbers
• Over 100 participants
• 80% of participants joined the mini marathon
