Brief
HKT is Hong Kong's premier telecommunications service provider and leading operator in fixed-line, broadband and mobile communication services, and launched the grand opening of its first ‘io.t by HKT’ concept store located in Elements – one of Hong Kong’s most prestigious and prominent shopping malls. The store’s primary purpose was to showcase how Internet of Things (IoT) technology enriches virtually every aspect of our lives – at work, at home and in between. Commissioned by HKT, Pico provided several high-level services including event management, celebrity invitation and video production for the grand opening.
Execution
As the first store of its kind, HKT expected that the grand opening event would go smoothly and that the surprising and unique event highlights would go off without a hitch. Pico team strived to live up to these high standards by keeping the lines of communication wide open with the client and ensuring that the needs of both HKT and the Elements property management company were balanced and met. A movable LED partition, set up to foster an intriguing atmosphere for the event, was a particular challenge – Pico team had to ensure that the brand image was highlighted to the HKT management and the invited celebrities, but also comply with all relevant property management and safety guidelines.
