Success Stories

Brief

The fifth edition of Asia’s largest sustainable light art festival, i Light Marina Bay, lit up the Singapore’s Marina Bay waterfront from 3 to 26 March 2017. Through its promotion of energy-saving lighting and use of environmentally-friendly materials, as well as a number of other sustainability initiatives, the festival aimed to encourage festival-goers and the wider public to adopt green, sustainable habits in their everyday lives.

Another goal of this event was to drive local and international media and foot traffic into the Marina Bay precinct, thereby creating value for stakeholders within the precinct.

On behalf of our client, the Urban Redevelopment Authority, Pico managed the entire festival and helped conceptualise and develop three festival hubs in public spaces around Marina Bay: The Fantastical World of eco.me, GastroBeats and the Art-Zoo Inflatable Park.

Creative

Twenty beautiful and sustainable light art installations took centre stage at the Marina Bay waterfront for this year’s festival. Inspired by nature and light, these installations were the ultimate expression of artistic genius, and helping install and manage these complex and striking works of art required great sensitivity and expertise on our part.

Pico was also commissioned to create and activate the three exciting new festival hubs which breathed fresh life into the event and further reinforced the festival’s strong local and international standing.

The Fantastical World of eco.me was a magical eco village which was built primarily from recycled materials like wooden pallets and beer crates, putting the concept of minimising waste into action. Including a marketplace, playground, stage for creative performances and even an urban farm, this village focused on giving ordinary people the power to live sustainable lives in the city.

GastroBeats was another fringe hub focused around food and music, with over 30 food vendors serving delicious artisanal local fare and snacks at popup stalls to the tune of live music performances for the duration of the festival.

The Art-Zoo Inflatable Park was an entirely new concept set up at The Float @ Marina Bay – a unique, 8,000 sq. m. experiential inflatable playground and art installation designed to resemble a zoological garden.

Including plants, animals and ecosystems, the Art-Zoo Inflatable Park was a fun and immersive world that explored nature through the perspective of art, creating imaginative imaginary landscapes. Through its visual, interactive adventured, the Art-Zoo Inflatable Park stirred up wonder and curiosity in every visitor.

Looking ahead to next year, Pico will be sustaining both the Art-Zoo Inflatable Park and GastroBeats events – we look forward to growing these into successful brands in their own right.

Execution

Pico was responsible for multiple elements at the i Light Marina Bay festival itself: we provided full event management, build up, installation, artist management, sponsorship solicitation and activation as well as marketing and PR campaign services. Fulfilling these many roles was a demanding and time-consuming affair filled with challenges, but our commitment and experience proved equal to the task.

From providing grants to art schools to help them deliver the best quality artwork for the festival, to sourcing last-minute lighting solutions, to finding and working with a team that specializes in inflatable artwork – our team went above and beyond at every turn.

We are particularly proud of Art-Zoo Inflatable Park – a novel concept we created and executed from the ground up in only three months. Thanks to massive amounts of creativity and flexibility on the production side, along with novel marketing and social media campaigns, the zoo attracted an impressive number of visitors for a first-time event.

GastroBeats was also a surprise success for us, attracting overwhelming traffic – even on weekdays! – and numerous positive reviews on social media throughout its duration. Approximately 80 per cent of food vendors reached breakeven within the first half of the event. After it was over, many vendors indicated they would likely return for the next event.