Success Stories

Brief

Sesame Street is an enduring children’s TV show that we all know and love. Since its debut in 1980, Sesame Street’s live touring show has entertained millions of children and parents around the world. Their newest show, ‘Make a New Friend’, is a fun-filled, interactive learning experience which includes up-close and furry interactions on the audience floor. Like the television show, each Sesame Street Live production features timeless tunes and lessons for all ages.

Sesame Street Live’s ‘Make a New Friend’ came to Bahrain in April 2017 with a mission to entertain children and adults alike. Pico provided a wide range of professional event services, from venue and show management which includes the seating arrangement, staging and rigging, backstage infrastructure, overall venue design and décor, merchandising stalls, crowd control and ticketing management.

Creative

Together with our partner VStar Entertainment Group, we created a colourful themed environment in which audience members of all ages could enjoy and connect with the Sesame Street characters as they performed on stage. With its broad appeal, Sesame Street is a show that almost everyone has known and loved throughout their lives. We therefore made sure that the overall look and feel of the venue could transport the audience into Sesame Street itself, helping to bring back good old memories during the 12 shows run during the course of this five-day event.

Execution

Organised by the Bahrain Tourism and Exhibitions Authority (BTEA), this fun and happy event took place at the Bahrain International Exhibition Centre in the impressive 8,000 sq. m. Hall 1.

An entrance feature with an illuminated Sesame Street Live logo and cut-out letters of the alphabet welcomed the audience, giving them a rush of excitement before entering the hall. The registration counters were similarly branded, as were the walls inside the hall. The gold lounge area also served as one of the main highlights, providing a very special experience for gold ticket holders, who received complimentary souvenirs plus exclusive meet and greet photo opportunities with the Sesame Street characters.

BTEA and VStar were very happy with the outcome of the event and they are once again very impressed with Pico’s quality of work. They are looking forward to holding annual entertainment and family events like this with Pico.