Brief
As a challenger brand in the competitive bottled water category, in 2019, Volvic went about building their own ‘tribe’ following by inviting consumers to step out of their comfort zones and #findyourvolcano.
Solution
Pico developed an overall go-to-market strategy and a plan for creating and implementing an integrated brand campaign across Hong Kong, Singapore and Taiwan. Specific services included campaign strategy and planning, development of creative assets, press launch, influencer management, social and digital campaigns, and data and analytics of interim outcomes.
Result
The campaign succeeded in fostering a high level of engagement and recall around #findyourvolcano.
