An effective engagement strategy for B2B businesses needs to be surgical, based on a range of individual touchpoints.
Online advertising and social media platforms like Facebook, for example, can analyse an audience’s demographic and behavioural trends and pinpoint the potential customers within. AI chatbots may also revolutionise customer service, enabling simple enquiries to be answered 24/7, regardless of the enquirer’s location and time zone, at a low cost.
Pico’s Chairman reminds B2B business that technology is just one powerful tool for strengthening customer bonds. Another is face-to-face interaction – the oldest but still one of the effective ways to build relationships.
*The above is a summary of the original Chinese article.
