According to the World Economic Forum’s The Future of Jobs Report 2025, AI is rapidly transforming the labour market, with 86% of businesses expected to undergo transformation due to AI by 2030. The ability to effectively utilise AI will be crucial for maintaining a competitive edge, particularly in creative and tech-driven fields like event planning.
While abstract technologies like large language models (LLMs) or generative AI are making an impact, the integration of AI with robotics offers more tangible and immediate benefits for the events industry. Unlike earlier forms of robotics which were often more gimmicky than functional, today’s robots deliver real value to events through broader and more flexible applications enabled by artificial general intelligence (AGI).
For example, during CCTV’s Spring Festival Gala 2025, AI and robotics combined with traditional Chinese culture to create a unique performance called ‘Yang Bot’. In it, AI robots in traditional cotton-padded jackets executed precisely choreographed folk dances and silk handkerchief spinning alongside human dancers, leaving a lasting impression on audiences.
AI-powered robots also address non-performative event needs. At last year’s Pico-activated Sibos Conference in Beijing, AI robotic dogs guided visitors around the venue, demonstrating the advantages of AI-driven real-time interaction. Another similar example was an exhibition hall designed by Pico for photovoltaics company LONGi Green Energy, which featured AI guides that introduced products and interacted with visitors.
Though AI is becoming an indispensable part of event planning, the fundamentals remain the same: experts recommend focusing on core brand values, responding to consumer needs in appropriate contexts, and using creativity to turn every interaction into a value-sharing moment that resonates deeply with audiences.
