As the Chairman points out in his Headline Finance column, the rising expectations of event participants can only be fulfilled with a constant stream of new, fresh and original activities. If not meaningfully updated and refreshed, even a wildly popular event will gradually decline as the enthusiasm of its audience wanes. But adding new content or changing formats can be challenging, especially when venue restrictions are considered.
In these situations, the use of technology can open up unlimited possibilities for event planners. The Chairman offers the Rainforest Lumina experience at Singapore Zoo and Foresta Lumina at Parc de la Gorge de Coaticook in Canada as examples. Both apply interactive multimedia and special lighting effects to reshape existing landscapes into whole new worlds – and whole new experiences for the audience. Tech helped these venues retain and even enhance their attractiveness, increase their visitor numbers, and revitalise the catering, hospitality and entertainment businesses nearby.
The Chairman also reminds event planners to always be mindful of the first priority in event planning: create ‘the right kind of memories’ based on the project’s objective, not on the ‘tools’ used to convey the message.
*The above is a summary of the original Chinese article. In case of dispute, the Chinese version shall be regarded as definitive.
