Technology is becoming a major consideration for every brand and every product. To take advantage of these opportunities, companies should invest in technology applications and hire the relevant talent to promote innovation, transform their businesses and create more efficient solutions.
At this year’s CES in Las Vegas, personal care and cosmetics brands were keen to show audiences how they are embracing technology to provide ever-more personalised services. In his column, the Chairman remarks how these examples illustrate how brands from every sector should proactively embrace technology, explore ways to inject technological elements into their existing products and open up new product lines to create new income streams.
*The above is a summary of the original Chinese article.
